Research Triangle Software, a leading developer of secure and branded electronic commerce solutions, announced today that dmg world media is deploying LetterMark Web-enhanced Email beginning with the Art & Antiques division. After acquiring existing customer ad:tech, dmg world media saw immediate value in the ability of LetterMark Email to extend their brand, promote trade events and publications, and drive traffic to their website.

LetterMark Web-enhanced Email converts traditional one-to-one plain text email into a powerful marketing, sales and business development tool. It drives Web traffic, strengthens brand awareness and increases the retention of customer contact information by leveraging emails employees send everyday. The powerful features of LetterMark Email, including dynamic republishing, downloadable contact information, deep linking into customer's websites, tracking, reporting and an easy-to-use Web-based administration system mean more visibility and sales for customers.

dmg world media was introduced to LetterMark Email by INBOX Marketing, Inc., a full-service email marketing agency that optimizes the email channel for lead generation, sales conversions, and customer retention programs. INBOX Marketing is an Affiliate Partner for LetterMark Email. Both dmg world media and ad:tech are clients of INBOX Marketing.

"Using LetterMark email is a no-brainer," said Mark Carr, executive vice president of the Arts & Antiques industry sector at dmg world media. "The team at ad:tech has had tremendous success with LetterMark email and we are excited to be expanding its use in the company".

dmg world media will initially deploy LetterMark email in their technology sector, then expand usage throughout all business units.

An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs more than 800 people and maintains a worldwide presence through 39 offices in the United States, Canada, Brazil, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom.

"dmg world media is a global leader in their industry", said Ken Arneson, president of the LetterMark Email Division. "They continually look for state-of-the-art web marketing services and products and we are pleased to be working with them".

LetterMark Email version 5.0 is available now and can be purchased directly through Research Triangle Software (RTS) and Affiliate Partners like INBOX Marketing. Pricing depends on the number of users and length of contract. Contact RTS at 919-657-0850 option 1 for pricing. All LetterMark Email licenses include automatic upgrades.

Pricing and Availability
LetterMark Email version 5.0 is available now and can be purchased directly through Research Triangle Software (RTS). Pricing depends on the number of users and length of contract. Contact RTS at 919-657-0850, option 1 for pricing. All LetterMark Email licenses include upgrade protection and customer support.