FullSeven Helps Leading Law Firms Build Brand, Attract New Business

Foley & Lardner and McGuireWoods Join Growing List of Law Firms Embracing LetterMark® Web-Enhanced Email™

Cary, NC (April 14, 2004)

FullSeven, the market leader in providing one-to-one Web-enhanced Email™ for small to large enterprises, today announced that McGuireWoods and Foley & Lardner are the latest law firms to strategically deploy LetterMark Web-enhanced Email to increase brand awareness and build client relationships. LetterMark email is now used by over 1,000 legal professionals worldwide.

"LetterMark email helps differentiate Foley from the competition," said Kyle Heath, director of marketing for Foley & Lardner. "It's playing a critical role in our efforts to strengthen our brand by allowing us to communicate our brand attributes in every email our attorneys send. We've also seen a dramatic increase in visitors to our Web site as a direct result of LetterMark email."

"Implementing LetterMark email was simple and seamless," added James Dobrzeniecki, chief information officer of McGuireWoods. "Our IT staff evaluated the system very carefully and was pleased with the added benefits it provided. LetterMark email is robust and scales gracefully in large firms like ours."

LetterMark email drives Web visits, increases brand awareness and builds personal relationships for customers by leveraging the thousands of emails employees send each year. Law firms are using LetterMark technology to convert traditional one-to-one plain text email into a powerful marketing and branding tool. McGuireWoods and Foley & Lardner join other large law firms using LetterMark email including Arnall Golden Gregory, Parker Poe and Poyner & Spruill.

"The popularity of LetterMark email within the legal industry stems from the growing evidence that the Internet has become an important channel for business development and communicating with clients," said Ken Arneson, president of FullSeven. "We have found that by deploying LetterMark email, law firms can increase traffic to their Websites by 25 to 30 percent."

About FullSeven
FullSeven is the world leader in providing one-to-one Web-enhanced Email communications for businesses. FullSeven is a business unit of Research Triangle Software, Inc., recognized as one of the fastest growing software companies in the region. Customers include: United States Army, SAS Canada, ADP, Clarkston Consulting, Springboard Managed Hosting, Hughes Pittman & Gupton, Poyner & Spruill, Global Knowledge, Paragon Commercial Bank, Austin Federal Credit Union, Parker Poe, and Martindale-Hubbell. FullSeven Technologies is headquartered in Cary, N.C. For more information or a free demo, please visit www.lettermark.com or call 919-657-0850.


About Research Triangle Software

Research Triangle Software, Inc. offers secure and branded electronic commerce solutions for industry-leading corporations, small businesses, government, and retail channels. Based in Cary, NC, RTS strives to continually produce advanced applications and services and has a unique approach to the future portable security and branding needs for individual, corporate, and government users. Current solutions include CryptoLock™ encryption software, LetterMark® Web-enhanced Email, CryptoStick® brand products, and the RTS Portable Security Suite™. For more information, please visit www.rtsz.com.


Press Contact

Research Triangle Software Inc.

Judie Butler
press@rtsz.com
www.rtsz.com
919.657.0505

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Ed Levens
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